So why do people optimize their websites? In many ways, the answer to this question is the same as to why people make websites in the first place… To have their work found and read by as many people as possible.
When it comes to the internet, search engines are by far the most effective tool for finding information, and getting information found. That’s why virtually 100% of people who use the internet also use search engines in some way. It’s also why all webmasters who hope to receive high amounts of traffic should optimize their sites.
For a search engine to recognize the value and relevance of a page, it must receive help from the creator of that page. Properly optimizing your pages to make them “search engine friendly” can greatly increase your search engine rankings, traffic levels, and potential earnings from your website… And that’s the importance of SEO.
Please note that according to statistics:
- 85% of traffic/visitors are coming from top 3 search engines: Google, Yahoo & MSN!
- about 75% of visitors are coming from the first 10 listings in the search engines results (page 1).
- less than 20% of visitors are coming from the second 10 listings in the search engines results (page 2).
- less than 5% of visitors are coming from the first 10 listings in the search engines results (page 3).
- the rest little percentage is coming from listings beyond 30.
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