Choosing Right Domain Name for your Website

If you already have a good domain name don’t try to purchase a new one, as
some search engines look for the age of the website as a ranking factor.

If you are planning for a new website, try to get a domain name with
keywords included. If you target regional customers, you can have your
domain based on the region, say for example .uk or .au or .in

You might think what’s the name of my business got to do with search engine optimization (SEO)? If you choose the correct business and domain name in the first place it makes the whole optimization process so much easier.

The Right Domain Name = The Right Anchor Text

Zeus Thrones may sound great for a company selling high quality toilet seats, but it’s not going to help potential online customers find your carefully crafted web site via the major search engines, since unless you have a large advertising budget for branding purposes your potential customers won’t know your business or your web site even exists.

If you have a site about Search Engine Optimization (SEO) for example a good business name (for optimization reasons) would be Search Engine Optimization or SEO and the domain name would be search-engine-optimization.tld or seo.tld respectively (tld being com, net, co.uk etc…).

There are other considerations to take into account when choosing a business and domain name including branding and of course available domain names, so compromises have to be made. For example when we were deciding on a business and domain name for this web site we knew we couldn’t have the ideal domain names (for optimization reasons) because others already owned them.

Define your Business & Target Audience

One of the most important things before starting SEO of your website is defining define your target audience. Ask yourself: Who is my ideal customer? If your answer is "Everyone", you've got some work to do!

While it would be nice if every single person in the world wanted your products and services, the truth is that by trying to appeal to everyone, you often wind up appealing to no one. Increase your chances for success by narrowing your target audience: selecting a crowd of likely customers and concentrating on meeting their wants and needs.

You might immediately know who your ideal customer is. Great! Having a clear concept of your target audience is a great first step. However, if you don't have a target audience in mind, it's never too soon to start looking.

Finally, as you narrow your niche, searching for your ideal target audience, keep the following in mind. Your niche should be Growing, in an area you have some Experience in, that you Love. If you're niching yourself by the age of your target audience, you have nothing to fear: people continue aging at a fairly steady rate, and birth rates in most of the world have been steady or climbing for decades.

However, population changes and socio-economic shifts mean that niching by religion, ethnic group or even economic class can prove problematical. Do your market research to make sure the group you're targeting is going to be around for a while: you don't want to be the only florist specializing in traditional Chinese weddings when there aren't any Chinese families in a hundred mile radius.

Good luck! Remember, your niche is out there, just waiting for you to find it!

Welcome to SEO Classes

Hi.. I am here to welcome all of SEO newbies to this SEO Classes blog. I am working in IT filed since 12 years and have 3 years of working experience in Internet Marketing field.
Here you will find all about

• SEO


• Paid Marketing


• Internet Marketing


• Affiliations and


• All Web related Tutorials in my words.

I am going to post all my live training session material here.. so don't miss out any. Learn from here and not only get in top, but will explain how to get targeted traffic to your website.