Choosing Right Domain Name for your Website

If you already have a good domain name don’t try to purchase a new one, as
some search engines look for the age of the website as a ranking factor.

If you are planning for a new website, try to get a domain name with
keywords included. If you target regional customers, you can have your
domain based on the region, say for example .uk or .au or .in

You might think what’s the name of my business got to do with search engine optimization (SEO)? If you choose the correct business and domain name in the first place it makes the whole optimization process so much easier.

The Right Domain Name = The Right Anchor Text

Zeus Thrones may sound great for a company selling high quality toilet seats, but it’s not going to help potential online customers find your carefully crafted web site via the major search engines, since unless you have a large advertising budget for branding purposes your potential customers won’t know your business or your web site even exists.

If you have a site about Search Engine Optimization (SEO) for example a good business name (for optimization reasons) would be Search Engine Optimization or SEO and the domain name would be search-engine-optimization.tld or seo.tld respectively (tld being com, net, co.uk etc…).

There are other considerations to take into account when choosing a business and domain name including branding and of course available domain names, so compromises have to be made. For example when we were deciding on a business and domain name for this web site we knew we couldn’t have the ideal domain names (for optimization reasons) because others already owned them.