Important of SEO (Search Engine Optimization)

So why do people optimize their websites? In many ways, the answer to this question is the same as to why people make websites in the first place… To have their work found and read by as many people as possible.

When it comes to the internet, search engines are by far the most effective tool for finding information, and getting information found. That’s why virtually 100% of people who use the internet also use search engines in some way. It’s also why all webmasters who hope to receive high amounts of traffic should optimize their sites.

For a search engine to recognize the value and relevance of a page, it must receive help from the creator of that page. Properly optimizing your pages to make them “search engine friendly” can greatly increase your search engine rankings, traffic levels, and potential earnings from your website… And that’s the importance of SEO.

Please note that according to statistics:

• 85% of traffic/visitors are coming from top 3 search engines: Google, Yahoo & MSN!


• about 75% of visitors are coming from the first 10 listings in the search engines results (page 1).


• less than 20% of visitors are coming from the second 10 listings in the search engines results (page 2).


• less than 5% of visitors are coming from the first 10 listings in the search engines results (page 3).


• the rest little percentage is coming from listings beyond 30.

What is SEO?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.